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Doing Something Different In A Down Economy


This was spidered from davidbullock.com David is both a dear friend and mentor.  His blog is both a must read, must subscribe.

He is the author of barak 2.0 a primer of the successful online campain of the POTUS, and a how-to grow your business in the social mileau.

This is such a wonderful time to be in business. The economy has laid bare business models that are outdated and don’t work anymore.

Just yesterday, I scheduled a meeting at a restaurant, and what did we find?  The business was closed. So we jumped in the car to go to the next place. It was closed, too. Then I looked back at the mall that was behind me. The parking lot was deserted. Could these businesses have used all of the channels available to them to get people to want to interact with them?  At least they could have tried and gone down swinging.

I was on a call today listening to business owners talk about how bad the economy is locally. When I asked them if they were doing business internationally and what they are doing differently to handle the downturn, the call went silent. Why?  Because they are doing the same things now that worked in the past, hoping to get a result.

If it is not working, stop doing it. You can find a better way to use your time, effort and resources.

It might be a good idea to get some better information so that you can get better results.

Read a book. Go to a seminar. Ask someone. Do something. Riding it out may not be a good option for you, your family and your business.

Doing nothing is not a strategy. And hoping is not going to get you very far.

This is the best time to do and try something new. You have nothing to lose and experience to gain.

What is happening to the landscape of business?

  • Are there less people?  No.
  • Are there less wants and needs in the world?  No.
  • Are people just not buying stuff anymore?  No.

It is none of those things. My theory is that that old models for message distribution and product fulfillment have changed and the typical business owner has not caught up, or is just not paying attention.

With the move online of major celebrities, the market has shifted.

Check it out here: http://twitterholic.com/

Look at the numbers. If you think for one moment that your customers are not online and looking for goods and services, then you are going to miss the boat.

It is not just having a web presence. Having a website is only the beginning.  It is:

  • Having a well SEOed website.
  • Using PPC to augment your efforts.
  • Participating in Social Media.
  • Using audio and video to carry your message to the masses.
  • Using the affiliate model.
  • Using PR.
  • Using Traditional Media.

Marketing is all of it. That is how you keep ahead of the competition. It is working hard (sorry), learning and doing until you find out what works for your business.

Over the last few weeks, I have been very quietly promoting the SEORainmaker Conference. No big push. No super launch sequence. Why? Because this is how Jerry and I actually work our “real businesses” on a day to day basis.

We walk our talk to make sure that our businesses remain stable and moving forward. What we teach and show you is not hand waving. What we show is not taped to be shown later. No BS.

What we show is what and how we are moving in and around the marketplace. Anyway, I am working on local promotion of the event. Why?  Because I see the fear and the concern in my own hometown. And I think I can help… I am looking to fill the event in short order with local business owners.

Why do I expect that?

My “doing things different” for this year was because I wanted to build a local identity within the business community. So I went to work on this idea in October 2008 and boy what has happened has been great. Doing something diffferent yields different results. Less travel. More time with family. Less stress. That was the goal and local work looked to be the solution. These are some of the local events that I have been a part of…

And I can tell you that doing something different will yield different results.

This year is critical for many businesses. This the make or break year. If you can get past this year, then you will have a stronger business. So dig in. Hustle. Work smarter. Get better information. Change your thinking. Change your business. Change your life. The SEORainmaker Conference should be still available for the next few weeks.

So if you have any questions. let us know. Whatever you do, do something different and you will see different results.

Take care,

David Bullock


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This entry was posted on Friday, May 15th, 2009 and is filed under Slap In the Face!, Wake Up Call!. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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