Archive for January, 2010

Quieting the lizard brain

Profound  words, by Seth Godin

How can I explain the never-ending irrationality of human behavior?

We say we want one thing, then we do another. We say we want to be successful but we sabotage the job interview. We say we want a product to come to market, but we sandbag the shipping schedule. We say we want to be thin but we eat too much. We say we want to be smart but we skip class or don’t read that book the boss lent us.

The contradictions never end. When someone Lizard image linchpin istockshows up and acts without contradiction, we’re amazed. When an athlete just does the sport, or when a writer just writes the words, we can’t help but watch, astonished at the purity of their actions. Why is it so difficult to do what we say we’re going to do?

The lizard brain.

Or as Stephen Pressfield describes it, the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise. The resistance is writer’s block and putting jitters and every project that ever shipped late because people couldn’t stay on the same page long off to get something out the door.

The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk.

The lizard is a physical part of your brain, the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive. Why did the chicken cross the road? Because her lizard brain told her to.

Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organization run by the lizard brain. Late launches, middle of the road products and the rationalization that goes with them are others.

The amygdala isn’t going away. Your lizard brain is here to stay, and your job is to figure out how to quiet it and ignore it. This is so important, I wanted to put it on the cover of my new book. We realized, though, that the lizard brain is freaked out by a picture of itself, and if you want to sell books to someone struggling with the resistance (that would be all of us) best to keep it a little more on the down low.

Now you’ve seen the icon and you know its name. What are you going to do about it?

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We Are the Future. . . .

The Future is US. . . . .

 

The Future is NOW!

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Well, Why Dontcha Come Join the Tribe Called K2, over here on Facebook?

Hey y’all,

To become a full and contributing member of the Tribe Called K2, you gotta tell us how to serve you, you gotta participate.  the best way to to do that is to join the K2 Tribe on Facebook.

1. Become A Fan

One of the many inspirations to maintain the K2 fan page on Facebook was to provide our customers who are friends, who are family members with a really easy way to communicate with us, our Instructor staff, our Customer Experience Goddesses,  our numerous writers o’ the blog, and the folks who decide the vision of K2, including myself.

. . . and to share with you some limited exclusive stuff that’s not published on the blog.

The fan page was made for you! It’s updated on a regular basis and this is where we frequently share the beach dives, stuff going on with other family members, exclusive stuff that doesn’t necessarily make the email list.  Boat Dive deals as well as wickedly discounted trips abroad.  Also, if you DON’T live in Southern California, here is where you can tell us you are coming into town, and see if we dont wrap a BBQ around you!

That being said, by becoming a Tribe Member o’ K2 on Facebook you’re actually helping us to grow.

Becoming a fan is really easy.

Once you’re logged into Facebook, go to facebook.com/k2scuba. As soon as you arrive, click on the “Become a Fan” button at the top of the page.

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Let me quickly introduce some of the stuff we post on our fan page:

  • Yesterday’s Best — if you look at the “News” tab, we go through our website to look for the most popular articles from the day before which we think may be of interest to you.
  • Sneak Peek — In K2 HQ, we plot, plan and scheme how to make you giggle: beach dives, boat dives, beach parties, trips to far places where the sand is white, the water warm and gin clear, and the natives inviting.  This is where we ask you, “whatta you want to do? where do you want to go?
  • K2 Asks — We love reader interaction and “Asks” is a series specially dedicated to our fans for this very purpose.

 

  • Promotions & Giveaways — In addition to that, we also occasionally post up promotions sent in by equipment manufacturers, providing you with a chance to get a free stuff, wickedly reduced stuff, and some great deals. You will also have the scoop on anything that happens on K2. Whether we’re looking for new  focus groups, new events, announcing a competition, we’ll look to Facebook and our fans first.

 

  • Ask Something — Anyone can write on our wall! This is where you can ask us anything; whether you’re having difficulties, need our opinion about a web service, equipment, recommendations on scuba junk, or simply just show your love for K2! The fan page is constantly monitored and no wall post goes unnoticed.

We also have a groups page, this is where we announce our events such as beach dives, boat dives, demo days by manufacturers, etc. . .

Click this dang link: 

http://www.facebook.com/K2Scuba Hardcore Beach Diving and Drinking carbonated beverages while eating hot dogs Groups page:

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2. Suggest K2 to Friends

Like any new and exciting product, it’s only fun if you have someone to share it with; and our fan page is no different. As soon as you are a fan, you have the opportunity to recommend K2 to your friends. Click on the “Suggest to Friends” link and select everyone you’d like to share with and click “Send Invitations“.

 

This is really one of the best way you can help to us!

3. Once you’re a fan

Now that you’ve joined the fan page, you’ll be kept well informed because our wall posts will appear on your Home page. In a glance, you’ll conveniently view the posts that were all the rave the day before — Yesterday’s Best; and what’s coming up the following day — Sneak Peek; as well as everything else we post on our wall.

With every post on the Tribal wall, you may:

 

  • Read the full article (1)
  • Publish the post on your wall and share it with your friends (2)
  • Show other Tribal fans that you enjoyed the post by “Liking” it (3)
  • Comment your heart out (4)

By “liking” a post and commenting, you’re sharing the love with your friends (they’re more likely to read it if they know that a friend already has) and promoting interaction — which is what the fan page is all about.

4. The Easy Way To Share K2 Articles With Your Facebook Friends

Sometimes, an article you enjoyed reading on the K2 Blog and found really useful may not be featured on our fan page (we don’t want to spam our fans with every article) but you can actually share the article with your friends quite easily!

At the end of each article here you’ll see a “Share|f” button. It takes only two clicks.

Click on that button and you’ll be forwarded to a special page where you can preview and customize a message for your Facebook friends.

 

When ready, cllick on “Share” to post the article to your Profile wall.

That’s about it!

Please don’t be shy to share what you think about the Tribe Called K2 by jotting a comment or two on our wall. We’re applaud suggestions and criticism from our fans. It won’t be any fun if we don’t receive feedback from you guys!

We hope to see you on our Facebook fan page and join the other fans who are already enjoying the benefits of following us.

Did you like the post? Please do share your thoughts in the comments section!

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A Shimmering Glimpse of the Face of God!

"I am the hole on the flute that God’s breath flows through." 
Eckhart Tolle

 

Team Hoyt is a father (Dick Hoyt, b. ca. 1940) and son (Rick Hoyt, born January 10, 1962) from who compete together in marathons together.  Rick has Cerebral Palsy, a condition acquired at birth because his umbilical cord wrapped around his neck during birth.

Dick pulls his son Rick in a special boat as they swim, carries him in a special seat up front as they bike, and pushes him in a special wheelchair as they run.

Dick explains, that the line is blurred, “. . .between me and my son, I don’t know who is giving the greatest gift. . .”

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