Archive for category Web 3.0
If I had to Start Over from Scratch
Posted by admin in Slap In the Face!, Wake Up Call!, Web 2.0, Web 3.0 on February 24th, 2010
Simpler words have not been written. Here is the blueprint on becoming successful on the internet. Period!
Please take some time to read this over, ponder it, and then give me a call if you want to work together. In this internet game, it is a support oriented concerted effort. . .and all get successful together!
|
|
|
|
Hunters and Farmers
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on February 3rd, 2010
Good Gawd, this is seth godin at his absolute best!
10,000 years ago, civilization forked. Farming was invented and the way many people spent their time was changed forever.
Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief moments of frenzied panic.
It’s not crazy to imagine that some people are better at one activity than another. There might even be a gulf between people who are good at each of the two skills. Thom Hartmann has written extensively on this. He points out that medicating kids who might be better at hunting so that they can sit quietly in a school designed to teach farming doesn’t make a lot of sense.
A kid who has innate hunting skills is easily distracted, because noticing small movements in the brush is exactly what you’d need to do if you were hunting. Scan and scan and pounce. That same kid is able to drop everything and focus like a laser–for a while–if it’s urgent. The farming kid, on the other hand, is particularly good at tilling the fields of endless homework problems, each a bit like the other. Just don’t ask him to change gears instantly.
Marketers confuse the two groups. Are you selling a product that helps farmers… and hoping that hunters will buy it? How do you expect that people will discover your product, or believe that it will help them? The woman who reads each issue of Vogue, hurrying through the pages then clicking over to Zappos to overnight order the latest styles–she’s hunting. Contrast this to the CTO who spends six months issuing RFPs to buy a PBX that was last updated three years ago… she’s farming.
Both groups are worthy, both groups are profitable. But each group is very different from the other, and I think we need to consider teaching, hiring and marketing to these groups in completely different ways. I’m not sure if there’s a genetic component or if this is merely a convenient grouping of people’s personas. All I know is that it often explains a lot about behavior (including mine).
Some ways to think about this:
- George Clooney (in Up in the Air) and James Bond are both fictional hunters. Give them a desk job and they freak out.
- Farmers don’t dislike technology. They dislike failure. Technology that works is a boon.
- Hunters are in sync with Google, a hunting site, farmers like Facebook.
- When you promote a first-rate hunting salesperson to internal sales management, be prepared for failure.
- Farmers prefer productive meetings, hunters want to simply try stuff and see what happens.
- Warren Buffet is a farmer. So is Bill Gates. Mark Cuban is a hunter.
- Hunters want a high-stakes mission, farmers want to avoid epic failure.
- Trade shows are designed to entrance hunters, yet all too often, the booths are staffed with farmers.
- The last hundred years of our economy favored smart farmers. It seems as though the next hundred are going to belong to the persistent hunters able to stick with it for the long haul.
- A hunter will often buy something merely because it is difficult to acquire.
- One of the paradoxes of venture capital is that it takes a hunter to get the investment and a farmer to patiently make the business work.
- A farmer often relies on other farmers in her peer group to be sure a purchase is riskless.
Who are you hiring? Competing against? Teaching?
Quieting the lizard brain
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on January 28th, 2010
Profound words, by Seth Godin
How can I explain the never-ending irrationality of human behavior?
We say we want one thing, then we do another. We say we want to be successful but we sabotage the job interview. We say we want a product to come to market, but we sandbag the shipping schedule. We say we want to be thin but we eat too much. We say we want to be smart but we skip class or don’t read that book the boss lent us.
The contradictions never end. When someone shows up and acts without contradiction, we’re amazed. When an athlete just does the sport, or when a writer just writes the words, we can’t help but watch, astonished at the purity of their actions. Why is it so difficult to do what we say we’re going to do?
The lizard brain.
Or as Stephen Pressfield describes it, the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise. The resistance is writer’s block and putting jitters and every project that ever shipped late because people couldn’t stay on the same page long off to get something out the door.
The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk.
The lizard is a physical part of your brain, the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive. Why did the chicken cross the road? Because her lizard brain told her to.
Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organization run by the lizard brain. Late launches, middle of the road products and the rationalization that goes with them are others.
The amygdala isn’t going away. Your lizard brain is here to stay, and your job is to figure out how to quiet it and ignore it. This is so important, I wanted to put it on the cover of my new book. We realized, though, that the lizard brain is freaked out by a picture of itself, and if you want to sell books to someone struggling with the resistance (that would be all of us) best to keep it a little more on the down low.
Now you’ve seen the icon and you know its name. What are you going to do about it?
We Are the Future. . . .
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on January 19th, 2010
The Future is US. . . . .
The Future is NOW!
Lead with your glass jaw
Posted by admin in Wake Up Call!, Web 3.0 on December 9th, 2009
Here’s one way businesses can profit from a social media presence:
Make it easy to get hurt.
If you’re in a low trust industry (like car sales), a social media presence dramatically increases the opportunity people have to call you out, beat you up, tattle on you and flame you in public. If you have a Facebook page and people can YELL at you there, for all to see, it makes you vulnerable. Do you really think that a Chris or a Guy or Gary is going to risk ripping you off for consulting or wine? No way. Too easy for someone to post a comeback for all to see.
When your staff sees how much power you’ve given random consumers, they’ll freak. And then, magically, they’ll start treating customers differently, because maybe, just maybe, this customer is the one who’s going to use the power. Suddenly, the answer to, “do you know who I am!!” is, “yes sire, forgive me.”
It might not be comfortable, but you can bet it will build trust.
Fallback for the 2%
Posted by admin in Slap In the Face!, Wake Up Call!, Web 2.0, Web 3.0 on December 8th, 2009
If you ask one hundred people to do a task (particularly one that involves following instructions or using a computer or both), figure that two of them will mess it up.
It doesn’t matter if you use ALL CAPITAL LETTERS. It doesn’t matter if your instructions are crystal clear. It doesn’t matter if you ask them to sign a release. Two percent will mess it up. And it won’t always be the same two percent either, so the idea of kicking the clueless out won’t work.
Which means you only have two choices:
- Design systems that have the good sense and gracefulness to permit the 2% to proceed, or
- Annoy, demonize or lose these people
Technologists hate this choice, but it’s true. We have to plan for human failure and part of our job is to have the resources and back up to allow these people to remain in our tribe even though they’re unable to follow a simple instruction.
Dell Rides Twitter to $6.5 Million in Sales
Posted by admin in Slap In the Face!, Wake Up Call!, Web 2.0, Web 3.0 on December 8th, 2009
Dell continues to be one of the more visible corporate behemoths actively using social media, and today they’re out with new numbers to demonstrate some of the success they are having.
The company tells us that they’ve now generated a total of $6.5 million in revenue from their Twitter presence, where they have nearly 1.5 million followers on their @DellOutlet account (and 3 million “connections” across all social sites).
Although a tiny percentage of the company’s total sales (Dell generated more than $60 billion in revenue last year), it does represent significant growth in revenue via social media in the past year. Dell says its sales from Twitter have actually tripled, which is consistent with previous reports about their performance.
With real revenue now being generated via companies on Twitter, the question everyone is asking how Twitter will monetize it. The answer still isn’t clear, though the company continues to suggest that premium accounts for corporate users are in the works soon.
[img credit: pinksherbet]
Reviews: Twitter
Tags: dell, social media, twitter
Why Facebook Chose to Limit Google and Spare Twitter Search
Google really unleashed a torrent of news and updates today. While events such as the launch of Google Goggles are very interesting, the big news is clearly the launch of real-time search within Google. Now as events unfold, Google will capture the chatter about it in real-time from sources such as Twitter, Yahoo Answers, news media and Facebook.
The inclusion of Facebook in this list of real-time sources is one of the most important aspects of today’s announcements, and it is something that could have major implications for Twitter and its ambitions to become the world’s water cooler. In fact, Facebook held back the opportunity to deal a heavy hit to its microblogging rival. But why?
Facebook Didn’t Treat Google and Microsoft Equally
The new integration of Facebook into Google Search doesn’t actually feed all that much Facebook information into Google search results. In fact, only the updates of public Facebook pages are included in the real-time stream. Profile updates are not part of this deal.
That is a huge detail. Often the most relevant and personal information comes from Facebook profiles, not pages. Pages are primarily controlled by businesses and public figures, making their updates less raw and less personal. You won’t see a lot of companies updating their status with their feelings about the Tiger Woods scandal, but you will see a lot of profiles, even public ones, discussing breaking news about his affair.
There’s also a lot of multimedia in Facebook profiles. They don’t just include status updates, but also photo albums, video uploads and useful links. As more people turn their profiles public (something that could happen when Facebook asks users to update their privacy settings), this data will only become richer. In short, Google is limited in the data it is allowed to pull.
Two Reason Why Facebook Limited Google
You have to ask yourself: Why did Facebook limit what information it is willing to give to Google? After all, Microsoft has access to all Facebook public profiles through its search deal with Facebook for Bing. It’s not a technological problem, and we don’t think Google declined the inclusion of more information into its search engine.
In fact, here are two likely reasons for why Facebook limited its real-time stream to Google. First, Facebook views Google as a direct competitor and threat to its goals. As we’ve discussed previously, the two companies are quietly set to clash in a real-time search war. Not only that, but the two companies are competing to be the gateway to the Web with Facebook Connect and Google Friend Connect respectively.
The second reason Facebook didn’t give public profile data to Google is simple: Microsoft is an investor in Facebook. The Windows maker dropped $240 million into Facebook for not only a small piece of the social networking site, but for the right to preferential treatment. As a result, they have inked everything from ad deals to search partnerships. The last thing Microsoft wants is for Facebook to help out its arch rival — especially as an investor. You can bet Facebook factors Microsoft’s wishes into its decisions.
The Twitter Aspect
Facebook could have really showed off its muscle within the results of the world’s largest search engine, but chose not to. Twitter should exhale a sigh of relief.
Here’s what could have happened: Facebook makes a deal with Google that not only lets it have access to public profile data, but allows it to display the images, videos and links that are on Facebook. Rich, multimedia search results become an integral part of Google searches, revealing the limits of Twitter data and Twitter search results.
They could have really punctured and deflated the balloon on Twitter’s real-time search potential. Instead, Facebook determined that Google having access to more Facebook data was a worse option than completely clobbering Twitter in search. The social network had little choice — it couldn’t give Google the same amount of data as Facebook.
Thus for now, Twitter’s real-time search survives as one of the best places to get updates on what’s happening right now. Google’s solution is slick and filled with data, but without Facebook, it’s incomplete.
Facebook pulled its punches with Twitter this time. Don’t expect the story to be the same next time.
Reviews: Bing, Facebook, Google, Twitter, google friend connect
Tags: bing, facebook, Google, microsoft, twitter
How to protect your ideas in the digital age
Posted by admin in Wake Up Call!, Web 3.0 on December 7th, 2009
If we’re in the idea business, how to protect those ideas?
One way is to misuse trademark law. With the help of search engines, greedy lawyers who charge by the letter are busy sending claim letters to anyone who even comes close to using a word or phrase they believe their client ‘owns’. News flash: trademark law is designed to make it clear who makes a good or a service. It’s a mark we put on something we create to indicate the source of the thing, not the inventor of a word or even a symbol. They didn’t invent trademark law to prevent me from putting a picture of your cricket team’s logo on my blog. They invented it to make it clear who was selling you something (a mark for trade = trademark).
I’m now officially trademarking thank-you™. From now on, whenever you use this word, please be sure to send me a royalty check.
Another way to protect your ideas is to (mis)use copyright law. You might think that this is a federal law designed to allow you to sue people who steal your ideas. It’s not. Ideas are free. Anyone can use them. Copyright protects the expression of ideas, the particular arrangement of words or sounds or images. Bob Marley’s estate can’t sue anyone who records a reggae song… only the people who use his precise expression of words or music. Sure, get very good at expressing yourself (like Dylan or Sarah Jones) and then no one can copy your expression. But your ideas? They’re up for grabs, and its a good thing too.
The challenge for people who create content isn’t to spend all the time looking for pirates. It’s to build a platform for commerce, a way and a place to get paid for what they create. Without that, you’ve got no revenue stream and pirates are irrelevant anyway. Newspapers aren’t in trouble because people are copying the news. They’re in trouble because they forgot to build a scalable, profitable online model for commerce.
Patents are an option except they’re really expensive and do nothing but give you the right to sue. And they’re best when used to protect a particular physical manifestation of an idea. It’s a real crapshoot to spend tens of thousands of dollars to patent an idea you thought up in the shower one day.
So, how to protect your ideas in a world where ideas spread?
Don’t.
Instead, spread them. Build a reputation as someone who creates great ideas, sometimes on demand. Or as someone who can manipulate or build on your ideas better than a copycat can. Or use your ideas to earn a permission asset so you can build a relationship with people who are interested. Focus on being the best tailor with the sharpest scissors, not the litigant who sues any tailor who deigns to use a pair of scissors.
Keys to the Kingdom: Fitty All Time Best Subject Lines
. . . SEEDED FROM vERTICAL RESPONSE
50 All-Time Great Retail Subject Lines
Here at VerticalResponse we’re always being asked things like, "What is the best day to send email?", "What are the real email marketing secrets?" and "What are great subject lines?". I decided to focus this post on that last one, and offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns.
First of all, I’m assuming at this point that your recipients will recognize you from your "From Label". I’ve written why your From Label is very important in your email marketing campaigns. If they are familiar with who the email is coming from, you’ll have better luck getting your email opened with a catchy subject line.
As a retailer your email marketing campaigns are probably all about selling. If you sell your own products or products from other manufacturers, you’ll be trying to announce new products, new seasons or discounts and sales. You’ll want your recipients to act fast, so you may want to try expiration dates in your subject line. We even see businesses using hours in the day in their expiration time periods.
You’ll see that some of these subject lines are a bit vague like "An Exclusive Offer for You", however sometimes that might get more opens than if you talk about a specific product. That’s something that you need to test for yourself in your own campaigns.
Offer, Offer, Offer
Enjoy this Special Offer at Our New Location
25-40% off – Email-Only Offer – Today Only
Invitation-Only 2 Hour Event Starts 11:30 AM CT
Ends Today! 20% Off Friends & Family
Top 10 under $10
Free shipping – offer ends in 3 days
Free product with purchase of [product name]
[New Product] has arrived. Order now before we run out.
Earn double points for [insert product or action].
Last Chance: Get up to $25 now
Save 10% on your next order
Enjoy [season] with rates from $65
Service Notice: Exciting new changes at [your company]
An Exclusive Offer for You
[Your company] October Specials
Last minute deals, special offers, and new [product name]
Act Now to renew your [subscription name]
Online only: 25% off friends and family
Introducing our latest…[product/feature here]
[Product name] Promotion week. Save 25%
Extended for a day! Get Free shipping through Friday
Stock up and save 15%
Limited Supply: Limit 2 [product name] per customer
Ho-ho-ho: The [your company] holiday catalog is here!
Email subscriber exclusive: [Product name] sale is here
Ends Today: Take 20% off your entire order
Private Sale Ends Today
Your choice of amazing items $50 + under
Great gifts for [Dad, Mom, etc]
Best Sellers every [girl, boy, man, woman, dog, etc.]
Everything you need when the temperatures [rise, fall]
Free Shipping–Limited Time Offer
Catchy & Creative
Sometimes all you need is a little vase lift (retailer selling vase’s)
We’ve got you covered from head to toe (retailer selling hats, shirts, pants and boots)
How La Perla got its name (retailer selling lingerie, telling a story inside the email)
Temperatures Fall, Style Rises (retailer selling coats)
Celebrity Favorites (selling accessories that Hollywood is wearing)
Did you remember to get a gift? It’s ok, we did. (retailer wanting to get people to register for gift reminders)
10 Gift Ideas for your little ones (retailer listing top 10 suggestions for kids)
Manhattan View for a Song in the Shower (retailer selling shower curtain with Manhattan skyline on it)
Take your pick: Our 9 Favorite Dresses (retailer suggesting by popularity)
Coolest modern desk on the job…for $149 (retailer including price in the subject line)
Score Great Savings on Game-Time Gear: HDTVs, Furniture & More (retailer selling TV’s with a sports slant)
Party Like it’s 1999 Aged Cabernet Special (wine retailer)
In our store: Last minute Mother’s Day combo ready to go (retailer getting the last minute shoppers with a catch "combo to go".)
Adorn Your Home Now & Through the Holidays (Home decor retailer)
Mind-Blowing Grenache (wine retailer)
Bring this email to a Gap store and win! (retailer trying to get store traffic)
I hope this gets your creative juices flowing. You can also find some great holiday-specific subject lines here. If you’ve got some great subject lines that have worked for your business, comment and let us know.
When tactics drown out strategy
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on August 7th, 2009
This is a profound Sethism
From the Master, Seth Godin
New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don’t need as much approval and support to launch them. As a result, marketers are like kids at Rita’s candy shoppe, gazing at all the pretty opportunities.
Most of us are afraid of strategy, because we don’t feel confident outlining one unless we’re sure it’s going to work. And the ‘work’ part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, "I’m going to post this."
If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.) "Building a permission asset so we can grow our influence with our best customers over time" is a strategy.
Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics.
In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place.
The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you’ll understand what’s going on.
The Law of Big Numbers: Quantity first, then Quality!
Posted by admin in Slap In the Face!, Wake Up Call!, Web 2.0, Web 3.0 on August 3rd, 2009
This is WHY you endeavor to grow your friends/followers/fans on Twitter, Facebook, You Tube, [fill in the blank]. . . .
Event Planning & Marketing, the New Web 2.0
Posted by admin in Slap In the Face!, Web 2.0, Web 3.0 on July 17th, 2009
I came by this via Twitter, and after watching this video, found huge resonation. This is the next big future modality of the internet and as you have already learned. You either adopt and exploit as a business, or be sidelined and rendered ineffectual. Watch, let it make you uncomfortable, and comment. You are my family, and we are a power together!
How Will YOU Make the Quantum Leap?
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on July 14th, 2009
Taking the leap
More Sethisms from the Master!
The best businesses and the best projects are a quantum leap above the competition. This gulf represents competitive insulation, because others can’t figure out how to get up there with you.
Amazon, for example, has a leap between it and other online retailers. Sure, you might be able to mimic part of what they’ve got, but the gulf is so huge, it’s hard to imagine displacing them any time soon.
Nike has spent billions on advertising, sponsorship, manufacturing, technology and distribution. It’s a quantum leap between them and some start-up that wants to compete.
I think going for the leap is essential for creating a business for the ages, and I want to speculate that there are three ways to make it:
- BUY IT–you can raise a lot of money or spend a lot of the company’s R&D or marketing money and just buy yourself a huge head start and this provides insulation. (This is my least favorite, because spending like a drunken sailor often leads to other drunken behaviors, including remorse the next day).
- SNEAK UP THE CURVE–you can quietly develop your business fairly cheaply and then, by the time the competition notices you, it’s too late. Build a Bear Workshop is a great example of this. One store at a time they built a brand, a cash flow and a nationwide footprint that makes it awfully difficult for others to compete. McDonald’s did the same thing.
- THE NETWORK EFFECT–some markets are ready for one (and usually only one) intermediary to show up and be the default winner. Twitter and Comdex and Alexander Graham Bell are great examples of this.
There are probably some others (like make a genius innovation in your basement and then patent it) but these three are good ones to start with.
Protected: Genius from Perry Belcher, Utilizing EBay to Drive Traffic (email: admin@k2scuba.com for access code)
Posted by admin in Slap In the Face!, Web 3.0 on July 12th, 2009
Web 3.0, the Future in just under 5 minutes!
Posted by admin in Slap In the Face!, Wake Up Call!, Web 2.0, Web 3.0 on July 4th, 2009
This is a powerful video done back in 2007. We are the arbiters of Web 3.0, are you innovating or will you get left behind.
The Evolution of Twitter by @EvanWilliams
Posted by admin in Slap In the Face!, Web 3.0 on June 26th, 2009
| Hi! If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! |
I tweet, you tweet, we tweet!
Rest On Laurels. . . and Die!
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on June 23rd, 2009
seeded from Seth Godin’s blog!
Learning from Singer
At one point, the Singer Corporation had more than 12,000 people working in a single plant. They were selling more than a million sewing machines a year and had hundreds of millions of dollars in revenue. By any measure, it was one of the most important manufacturers in America. It was fun while it lasted.
Back then, it was easy to believe that Singer represented everything that was right with our economy, and that our future was intrinsically attached to the company’s.
When as the last time you even thought about Singer (or a sewing machine for that matter)?
The cycles are far shorter now than they were during the century that Singer was a shining light for corporate success. More now than ever, success today is no guarantee of success tomorrow.
Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing. I bet you can list a dozen "critical" industries that will be as relevant to life in 2020 as Singer is to our world today.
The key difference is that be then, managers and shareholders could stall and fumble and wait out the transition until after they retired. Now, it’s almost an annual event. Hiding isn’t working, and neither is whining. The best marketing strategy is to destroy your industry before your competition does.
Attraction Marketing
Posted by admin in Slap In the Face!, Web 2.0, Web 3.0 on June 21st, 2009
In here are nuggets to Marketing 2.0! Get past the sales pitch and hype and look at this for the power it is. Stop the push marketing of “buy my crap” and create value. . .
Look at this close with a cynical and jaunticed eye. What do you think I am doing with this blog. . . to you and for you?
Tevis
How to Get Visitors In the Door & Phones Ringing – A Great Call-to-Action
Posted by admin in Wake Up Call!, Web 2.0, Web 3.0 on June 6th, 2009
this Article was so hard hitting, to the point Poignant, and spot on, I SCRAPED it in its entirety for you your review.
Mad Props goes to the peeps at VerticalResponse Marketing at: http://blog.verticalresponse.com/verticalresponse_blog/2009/05/how-to-get-the-phones-ringing-a-great-calltoaction.html
Mad Praise goes to them. Read on and learn!
If you build will they come? Not automatically. If your phone isn’t ringing or people aren’t coming to your store or site, then maybe you need to have a closer look at your call-to-action. What is a call-to-action you might ask? In simple terms it’s what you want people who get your emails, visit your site or see your ads, to do.
Your call-to-action can be as simple as a "buy now" graphic on a web page or in an email, or a "Visit our website to get your 20% discount at www …" in a direct mail piece, or "Call 800…for your free…". Any way you display it, it needs to drive people to act, and act now!
Here are things you might want to use with your own calls-to-action for your marketing campaigns.
Deadlines - Giving a deadline for your offer to expire will undoubtedly move your readers to do something sooner rather than later especially if it’s truly a great offer. Make sure you outline what they’ll be saving or getting by ordering before the deadline and remind them up to the last day that they can tap this offer.
While Supplies Last – If you’ve got inventory that will go away, promoting that this offer will end with the end of the supply is a great idea. You may even want to set "limits" on the number of products that can be purchased.
The Bobble Head – If you’ve got a free gift to give to your customers if they buy now, then promote it! The baseball parks get FULL when they give away gifts to the first 1000 people that come to the stadium. It gets people to the stadium early and gets them buying things.
Free Consultation/Free Trial – Why not offer a number of hours of your services free to get newbies in the door. If free doesn’t rock your boat, then offer a deeply discounted rate for them to feel comfortable. Once they see the value, they’re sure to come back for more.
Not Available in Stores – Wineries do a great job at offering their wines direct-only. And they focus their messaging on that fact that you can only get the wines from the winery. Some have such limited production that they have people on waiting lists to get on the winery list.
Risk-FREE – If your recipients won’t have to pay or put down a credit card and they can walk away with no questions asked, then make sure this is largely displayed.
Free Accessories with Purchase - Under the deadline, why not try promoting an accessory with the product you’re offering. The accessory could even turn into another purchase down the road. For instance, if you sell face cream, you might want to add in a free sample of eye cream. If you sell jewelry, you might want to add a bit of jewelry cleaner.
One more thing, the presentation of your call-to-action is important. You’ll often find bursts and buttons in red, orange and yellow because those are colors that command attention, yet used too much can be distracting.
Make sure you have your call-to-action in more than one place. If it’s on your website, don’t only display it at the end of the page, make sure you include your call-to-action within your text as well as graphics. As always, test a variety of placements and see what works for your business.
Traffic, Traffic, Traffic, “Come to my website, and git in my belly!”
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on June 2nd, 2009
Good Boogly woogly, it is the lament of every website entrepreneur. How to get targeted traffic to your website, and have them buy your stuff? (the Austin Powers vibe-we gotta get paid) No bullcrap, here is the answer: Writing Articles. . . is Your Secret to Free Traffic!
Let me share with you how to do it:
Do you own a website that is receiving so-so traffic or receiving no traffic at all?
Would you like significantly more website visitors without spending any money?
Duh, of course the answer is yes. . . What you need to institute right now is the web 2.0 method that has been kept secret by knowledgeable SEO and SEM experts, and marketers as a top website traffic generator — writing articles!
The idea behind writing articles to drive traffic is simple. You write as many quality (targeted to your potential customer base), interesting, and original articles as you can crank out, and then submit each article to as many article directories as possible.
Article directories is as follows:
- Wordpress
- Digg
- Technorati
- PR Web
- Hub Pages
- Squidoo
- TypePad
- Blogger
- Microsoft Live
- BlogSpot
- Blog Catalog
- You Tube
- Vimeo
- eZine
- eZineArticles
- TweetDeck
- . . .and a bazillion more that I can think of, click here. . .
Didja notice that I put You Tube and Vimeo in there also? yes, video is the new web 3.0 way of communicating with your constituency. . . Please see the iJustine article within this blog for more information. . .
These article directories in turn will drive traffic to your site.
Note that when writing your articles, you must deliver content that is helpful, informative and non-promotional in nature. Moreover, your article content must focus specifically on the
service or industry your website is targeted for.
After you have written your articles, spell-check and proof read each and every one of them (again duh. . .put your best foot forward).
You will not get any website traffic with a poorly written article, nor an article that has been scraped from another bloggers website. Google penalizes for duplicate content. . .to the extent of de-listing you from the index.
Futher, what about shameless promotion? Arent we all here to sell our crap? yes and no! First in the push versus pull marketing game, we have to seduce our potential customer to listen to us.. . . how? By creating value and offering it in advance.
Let me be perfectly clear, out of 10 articles you have written, provide value for your customer, fixt their problem, make their lives easier, make them feel prettier. . .and then in ONE article promote your product.
the ratio, 90% value, 10% promotion. . .
Now that you have your salient, and original and value added articles in hand, what next?
Submit your articles to as many free-content, free-for-reprint article directories as will accept your articles. There are also some niche article directories that will cater to your industry and you should also submit your articles to these.
So where does this so-called traffic come from, Tev?
Well digglily dog glad you asked, hold on to your pants, here is the most important doggonit on this BLOG post. . .
An article directory will typically allow you to place a link back to your website in a section about the author. Readers who like your articles will be able to click on that link and visit your site.
Write one article and submit them to 1,000 article directories and you have obtained 1,000 inbound links free of charge.
by way of social viral marketing, several ezines might just pick up your article (entertaining, informative, written with personality and your voice) for redistribution, then your article can potentially reach hundreds of thousands of people via the ezines’ mailing lists. Now, think of this as a marathon, rather than a sprint. . . If you wrote 100 of such articles and repeated the process for each one of these, can you imagine the volume of web traffic you will eventually be receiving?
go on, type “Xcel Bamboo” or “Oceanic OC1 computer” into Google. . . and see the magic. . .
Writing articles clearly gives you a free, zero capital method to increasing your website traffic. . . .
Well, go on. . .start writing!
Tevis
Having Trouble Coming up with an Article for your Blog?
Posted by admin in Wake Up Call!, Web 3.0 on June 1st, 2009
. . ugh, it is Monday morning, you are waking up from a hangover of schnapps and chocolate binge. . . you are kind of nauseous and not feeling very insightful, nor very smart for pouring the schnapps into the the M&Ms to speed up the process. . . Welp, here I am, Tevis Verrett, to the rescue:
Google Wave Obliterates Everything
Posted by admin in Wake Up Call!, Web 3.0 on May 30th, 2009
Good Boogly Woogly! Want to know what Web 3.0 looks like? Ready to get your mind BLOWN?
Email, instant messaging, wikis, forums, blogs, mobile, SMS… Google Wave completely obliterates business models and entire verticals of companies left and right. You must watch this right now. At least the first 40 minutes.
Wii Fit underwear girl is YouTube sensation 2M Times
Posted by admin in Wake Up Call!, Web 3.0 on May 25th, 2009
Footage of an attractive young woman gyrating in her underwear to Nintendo’s Wii Fit video game has become a YouTube sensation.
By Matthew Moore
The clip, which was filmed by the woman’s boyfriend and posted on the internet without her knowledge, has been viewed two million times.
Titled "Why every guy should buy their girlfriend a Wii Fit", it shows 25-year-old Lauren Bernat doing increasingly fast hula hoop motions dressed only in her pants and a T-shirt.
A video clip showing an attractive blonde in her underwear gyrating along to Nintendo’s Wii Fit game has been watched nearly TWO MILLION times.
The woman, Lauren Bernat, 25, was unaware she was being filmed secretly by her marketing executive boyfriend on his mobile phone.
He then posted it on video website YouTube without her knowledge.
Giovanny Gutierrez, 30, says he filmed Bernat gyrating her hips as she tries to keep virtual hula hoops swinging on Nintendo’s Wii Fit game, to show the world how attractive his girlfriend is.
It is not known whether this is a brilliant marketing ploy by Nintendo or a goof by two young adults.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++
The takehome message, “buzz” is the new web 2.0 marketing strategy.
Bravo!
Tevis
The Latest iPhone App I’ve Purchased: IOrganiz
Posted by admin in Wake Up Call!, Web 3.0 on May 25th, 2009
This slickedy cool App is the sweetest personal informational organizer that i have found for keeping my hurried and frazzeled life more organized. I currently use Calender, Mail, TalkMailPro, Evernote, and Outlook on my puter as my electronic brain. . . now look ma, more opportunities!
Brought you with only a half cup of coffee and still sleepy,
Tevis
How Do You Develop Your Tribe? I’m Working To Change the World!
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on May 12th, 2009
Have you thought about the TRIBE that you belong to?
. . .the TRIBE you are leading?
Why? Why Not?
Continuity, What Is It?!
Posted by admin in Wake Up Call!, Web 3.0 on May 11th, 2009
A continuity program is exactly what we all are attempting to accomplish. Getting followers, to adhere to us, then follow us, then see us as experts and then allow us to monetize them is the key to the holy grail.
No one does it better than Perry:
Please leave your thoughts, ideas and questions, in the comments section. This webzine is for you, the K2 Affiliates only and is not seeded to Google or any of the search engines!
Tevis
Perry Belcher: Don’t be a Jerk in the Social Marketing Sphere
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on May 4th, 2009
Perry Belcher is one of my resident Gurus!
This Monster of Viral Social Marketing is hitting 60,000 folks on Twitter currently. Listen carefully, he is one of the powerhouses of this insane Web 2.0-3.0 genre.
This is how to put Twitter, Facebook, UTube. . .together with your blog!
Step up and get on the viral train . . . or get left behind!
Perry Belcher demonstrates how YOU can use social media in business without being a jerk.
What is Web 3.0?
Posted by admin in Wake Up Call!, Web 3.0 on May 3rd, 2009
I dont quite know yet, but I see glimpses of it. It is a medium that you are either a part of it or not. the initiation is participation.
For example, please watch the clip of iJustine. She is a phenom, and doesnt have really any sale-able product except for her persona. I have watched her with interest grow in popularity. While she has yet to monetize her following. . .not unlike Twitter. . .she has massive pull.
Video/UTube/Viddler/Vimeo. . . is something that we all must adopt as a marketing medium to survive and thrive in Web 3.0.
Will you step up and be a part of Web 3.0?
Steal this video trick – "Pattern Interrupt"
Posted by admin in Wake Up Call!, Web 3.0 on May 1st, 2009
Sigh…
I get asked to look at a lot of Video Marketing, um…“attempts”. And I say “attempts” with sincere admiration and love for the “attempt-ee” because, guess what?
Even just plain old vanilla-type Video requires skillz.
Good Video actually requires Mad Skillz.
And then… there’s a whole different type of video:
The kind of Video that makes money.
And that, dear friend, requires Talent. (Which can be stolen, BTW – more on that below)
This is not about “technical” talent either. 10 years ago, video production required “Engineer-Level” skills and a studio full of rack-mounted gear costing $250k.
These days, you can hit home runs with a Flip Cam, Camtasia, and iMovie. Seriously.
No. No No – It’s not about your gear or your “geek”. It never was. It’s about a talent for ENGAGING your viewer.
And the trick that ends up looking like talent is called “Pattern Interrupt” – use this trick correctly, and your viewing prospects will obey your call-to-action commands. They’ll sniff your kool-aid and wrap their fingers around its plastic cup. And they might even drink deeply of your propaganda.
Heh. Speaking of kool-aid…
Here’s how this works:
Putting on my “Captain Obvious” fez for a moment, you know as well as I do that your marketing message has to fight cage-match-style combat just to get a prospect to notice you…
… but noticing your message DOES NOT even come close to guarantying ANY action from your prospect.
Pattern Interrupt, on the other hand, is (shhhh) pretty much THE MOST EFFECTIVE engagement-causing trick that I know.
Now, sprinkle a little Pattern Interrupt shizzle in your marketing videos (you are doing marketing videos, right?), and you can create a level of attention and focus on your message that is SIMPLY NOT POSSIBLE any other way (at least now that blackmail has been outlawed).
Pattern Interrupt – Distant Cousin to “Exceed Expectations” but with Moxie.
You’ve heard this phrase, “Expect the Unexpected” right?
Guess what?
NO ONE DOES THAT– especially your prospect. They expect you to over-head swing a “charm mallet” to the soft tissue of their “buying brain” hoping that the impact causes money to fly out of their wallet into your off-shore bank account(s).
Some knuckleheads call it “Selling”. Any form of selling is expected by your viewing prospect. And the act of “Selling” causes resistance – Even though people love to buy!
No one said the world was fair.
Hard Selling in video is not really selling at all. People are so used to receiving a different form of communication while watching moving pictures (like entertainment or information or the weather, for example) that hard selling with video is reacted to like it’s a form of coercion. Good Luck with that.
Your job is to create the unexpected in your video. You need to defy expectations – not exceed them.
Sometimes, (this is ninja) you need to allow your viewing prospects to be SO COMPLETELY SURE that they are about to see something that they’ve ALREADY seen before that when they are exposed to YOUR unexpected video, it’s like yanking the carpet clean out from underneath them – Three Stooges Style. Knowing you should Zig when other’s Zag it a totally liberating experience, if I do say so myself.
The very first essential step is understanding what your prospects expect you to do, then doing something COMPLETELY different. Honestly, it IS that easy.
98% of all marketing messages are essentially the same; they have the same strategies, same tactics, and the same goal.
Causing your marketing videos to be part of that rarified 2% elite moneymakers and sales-closers is a simple matter of being rebellious.
Obvious Examples of Rebellious Marketing:
StomperNet
In 2006, the Internet Marketing world was accustomed to scratchy, poorly produced and ugly looking video that you got ONLY AFTER you opted in to a marketing list through a squeeze page.
The StomperNet Launch offered a different quality of video that was released “In the clear” – no opt-in required.
That “Interrupted the Pattern” of expectations in the conventional Internet marketing space at that time.
The Result? Heh.
Geico Insurance
In 2004 Geico Insurance introduced “The Cave Man” characters in their car insurance advertising. The slogan was “So Easy, a Cave Man can do it”. If that wasn’t Pattern Interrupt enough, the Cave Men in the commercial actually got OFFENDED by that slogan.
The Result: This campaign was so successful, that it represents one of the ONLY television ad campaign that SPUN OFF AN ENTIRE SIT-COM.
Apple Computer
The Macintosh 1984 TV Commercial – Iconic, to be sure, this commercial featured about every top-notch production value and cinematography trick in the book.
But not a SINGLE image of the Apple Macintosh.
The Result? Apple is the 4th largest computer manufacturer in the world.
And then there’s the IPod, and IPhone, and and and… it’s not Vista.
Mentos Mints
“Do Do Do Do – Do Do…DoWAHHHHH”
Seriously – hum that to yourself. It will be in your head until you hear something worse, like a Milli Vanilli song. Girl…you KNOW it’s true… ooh ooh..
Sorry.
The Result?
While YOU might not be tempted to bleat out “The FRESH Maker” except while blotto at Techno Rave Parties…this candy company has a Global presence – and it was Pattern Interrupt Marketing in their videos that caused it to happen — even if the Goober-Factor was immeasurably high by today’s scientific standards.
Frank Kern Mass Control 2.0 Launch
I watched Frank’s video marketing pre-launch for Mass Control 2.0closely.
In addition to compelling How-To Content, the bulk of his videos also featured Cars, Surfboards, Walks on the Beach, Video Games, and Guitars. It probably “sold to the viewer” less than any Marketing Product Launch since – meaning LOW buying resistance.
The Result? The Pattern Interrupt of Life-Style Goal Manifestation instead of hard selling displayed in these videos created the largest launch in 2009.
You are probably starting to see the “Pattern” of Pattern Interrupt:
1 – Deliver the Unexpected – in your Marketing, and you Offers. Use your Marketing VIDEOS to drive it home.
2 - I think it’s all about offering Unexpected CONTEXT – that’s where the HOOK in your message introduction is only a DISTANT cousin to the actual topic or subject of your product.
3 – I have recently coined the phrase (Meaning stolen it from someone whose name I cannot remember anymore) “Proximity Marketing”.
Proximity Marketing allows you to associate your marketing messages with concepts that are COOL, Humors, Fun, (Horrifyingly) Annoying or Emotional.
First you decide to Pattern Interrupt. Then, you Proximity Market – meaning you cuddle up to a concept or cultural issue or industry staple that your prospects can identify with.
Here are a couple of techniques to chew on:
Shock and Awe (™ Donald Rumsfeld and Frank Kern (no offense Frank)
Shock and Awe challenges you to shatter the anticipated desired results or goal expectations of your prospect when they think about using your product – by showing User Success at a level that they could not imagine.
This is NOT the easiest Pattern Interrupt to pull off – because frankly, there’s nothing new under the sun and man-o-man are we a jaded society or what?. But what you might try is “The Paradigm Shift” – add something to your product’s feature set or service set that just doesn’t exist from your competitors.
-
Remember the ATM machine? 24-Hour access to money? That’s crazy talk!
-
Enterprise Car Rental Service – “We’ll Pick You Up?” INSANITY!
-
Lose 20 Pounds in 20 Days? Without amputation?
-
We’ll sell your house for Asking Price GUARANTEED?
Essentially, Shock and Awe means your product is WAY better than everyone else’s. Or, at least you show your prospect how to USE it to that result.
Now, how about an easier “Pattern Interrupt” for your video marketing?
Parody
Parody is among the easiest and most consistently effective ways to Pattern Interrupt.
Why? It requires very little innovation (you’re making a parody of something already well known) and humor (especially the self-effacing kind) ALWAYS gets attention.
Might I give proper acknowledgment (i.e. Mad Props) to Gabe and Max’s Internet Thing of YouTube fame? Genius. Parody of Internet Marketing.
How about Hulu? Alec Baldwin as a Brain Slurping Alien? Beautiful!
Do you know the slogan for Virgin Airlines? “Considerably More Experience than our name would suggest…”
You stop, you read, you smile…
…you REMEMBER.
Parody…
Pattern Interrupt….
Ask yourself – what do you think your prospect is expecting when they hit the play button on your internet marketing video?
Figure that out – then do something ELSE.
It does not have to be contrarian. It does not have to be left field. It does not have to be explicit…
It just needs to be a little…unexpected.
This marketing video (well, it’s not even a marketing video) totally DEFINES Pattern Interrupt.
It’s got Parody, seasoned with some Shock and Awe. But what I think it does the most brilliantly is the Set-Up and SPIKE (knock down).
The open of the video behaves EXACTLY like a “Block Buster” campaign, only there’s just something a little…TOO Big about it.
While you’re watching the first minute or so, you should get a sense of the video “Taking itself TOO seriously”.
That, my friend, is the Set-Up.
Then, there’s the SPIKE – the knock down is the Pattern Interrupt, and it’s what keeps you watching.
Its what switches your brain from
“RED ALERT – Incoming Sales Pitch – RAISE the SHIELDS”
to
“Heh, good for them! Now, what’s this all about…”
Imagine “Myth busters” meets “The Real World”.
Yeah, watch this video, and then opt-in to see the next one – where the next Pattern Interrupt is what I call “The Discovery Channel” technique.
Let me know what you think of the video here on the blog.
Keep on Stomping!
Andy
P.S. I stole the term Pattern Interrupt from Frank Kern. He wasn’t using it today.
P.P.S. I’m a little miffed by the high level of creativity in this video. Yep – The Video Gauntlet has been thrown down. StomperNet will answer with Vigor. Oh Yes. We will answer. 
Game on.
7 Marketing Mistakes To Avoid
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on April 29th, 2009
by Jessica Swanson
Oftentimes marketers make simple mistakes in their marketing campaigns that cost them both time and money.
Common marketing mistakes can usually be avoided through planning, attention to detail and ongoing tracking and measuring of marketing efforts.
Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 
1. Failure to Write a Powerful Headline. Whether you are writing a newspaper ad, email message or press release, you will need to create a powerful headline. Research suggests that your headline is the most important part of your ad. It is absolutely essential that you draw your prospective customer or client into your ad and keep them interested in what you have to offer. Spend quality time creating your headline and you will notice much better results.
2. Absence Of An Irresistible Offer. In marketing, 40% of the response that you receive from your prospects is directly related to your offer. In today’s competitive marketplace, you need to present your client or customer with an offer that they can’t resist. Offers can range from discounts to "attending a free webinar", but the fact remains that your marketing should always contain some sort of irresistible offer. If you have an irresistible offer, people will respond.
3. A Weak Or Non-Existent Call To Action. Every single time you create an ad, you want to direct your prospective client or customer to take a specific action. This action can be to call a toll-free number, visit a website or place an order. If you fail to tell your prospect exactly what you want them to do, they will not do anything. Take your prospect by the hand and show them what they need to do next in order to move them smoothly through all parts of the sales process.
4. Not Having A Great List. Even if you have the best product since sliced bread, you will need to have a list of highly targeted and responsive prospects. This can be accomplished by building a list. There are dozens of tools that will allow you to build a list quickly and efficiently. You can either rent or purchase a targeted list or build your own by asking prospects to supply you with their name and email. Most marketers agree that growing a list is perhaps one of the most important jobs for any small business.
5. Relying On One Marketing Message. On average, consumers are exposed to over 3,000 marketing messages every day. Recent research suggests that your clients and customers will need to see your marketing message between seven and twelve times before they even take notice! That means you can never rely on sending one message to your prospects; instead, you will need to send repeated messages to them over and over again. Decide how you will deliver your message and then make sure to develop and continue a relationship with your prospect in an ongoing process.
6. Failure To Measure Campaign Effectiveness. There are literally hundreds of ways to market your small business. Over time, you will most likely tap into dozens of these marketing platforms. However, it is absolutely vital that you take time to measure the effectiveness of your various marketing campaigns. This can be done with simple spreadsheets or fancier CRM systems. No matter how you measure your marketing, it is essential that you understand what is working and what is not working so that you can be extremely effective.
7. Not Communicating With Your Current Customers. It is vital to provide ongoing communication with your current customer base. Most likely you have spent time and money acquiring new customers. Moreover, research solidly suggests that about 20% of your current customers will purchase from you again. Make sure that you communicate with your customers on a regular basis, invite their feedback and provide value to them over the long-term. This will help build your business over time.
Whether you are a brand new marketer or established veteran, it is essential to avoid some of these most common marketing mistakes. To be successful over time, you must continually work to improve your marketing effectiveness. If you do, you will soon find your business growing quicker and easier than you ever imagined!
**************************
Jessica Swanson, "The Shoestring Marketer," has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven, NO-COST internet marketing strategies. To receive your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: http://www.ShoestringMarketingKit.com
The Myth of Sunk Costs By Paul Lemberg
Posted by admin in Slap In the Face!, Wake Up Call!, Web 3.0 on April 26th, 2009
I have a great amount of admiration and respect for this man. I consider him my mentor. Listen to his words carefully!
Paul Lemberg’s Extraordinary Results for Business
Have you ever heard the expression, "Throwing good money after bad?"
Have you ever worked on something you knew was a bad idea, yet continued to pour time and energy into it? And every time you tried to stop yourself from going forward, you said, "but I’ve got so much put into it!"
When we make decisions about the future, many of us base a good part of our analysis on the resources we have invested thus far. It’s a natural thing to do; you’ve put time, energy, money, perhaps other things – and perhaps most important, your reputation – on the line, and it’s quite reasonable to consider the totality of that investment when thinking about what you do next.
Actually, it isn’t.
It isn’t reasonable at all.
The only reasonable thing that to consider is the impact of your actions on the future.
Say you’ve spent the last several years and a bunch of money into a venture that simply isn’t performing as you hoped. You haven’t hit any of your success marks, and in fact, you’re not sure the project is worth anything at all. So by and by a new opportunity comes along – one that is filled with potential, and in some ways seems like a perfect match. But you have difficulty letting go and jumping in. Something’s holding you back and that something is the specter of sunk costs.
You feel like you shouldn’t just walk away from all the cash and time you’ve already invested. You feel as if everything you’ve put in should somehow make the venture worth something.
I’ve got bad news for you…
It doesn’t.
The venture may be worth something, but its value has nothing to do with how much you’ve spent to date. It is worth what it is worth, and for good, bad or otherwise, the amount of money, time… whatever… has nothing to do with it.
That’s the fallacy of sunk costs.
Sunk costs are sunk.
They are gone.
They are spent.
The assets you’ve created may have some surplus value, like unused inventory. Or they may have salvage value, and just like the 5-1/2 tons of gold bullion on the HMS Edinburgh, that value might be quite large. You wouldn’t just walk away from assets with salvage value like that. But in many cases the value of your sunk costs is a tiny fraction of the original price.
No matter the value, none of this has anything to do with decisions about actions you will take today, tomorrow and the next day, which must be weighed on the merits of highest and best use.
Ask yourself the question, "What is the highest and best use of my time?" or "What use of my time will make the greatest contribution towards my aims and goals?" Ask this question without regard to what has happened until now.
Perhaps you’ve spent the past three years developing some software that you thought was going to change the world. Three years later, it works, but not brilliantly. In the meantime, a competitor has built a superior solution that runs rings around yours in the lab and in the marketplace and things are looking pretty grim.
But you have just stumbled across a brand new business idea – that has nothing to do with your software business – that you can implement quickly and profitably. What do you do?
Many people, would, quite reasonably say, "I’ve spent so much on this product, and I’m so close – I’ll just keep working on it.
But you know that would be wrong. It would not be the highest and best use of your time; it wouldn’t give you the greatest return on your actions. That would be a decision based solely on your attachment to the past and your attachment to your sunk costs.
Be unreasonable. Make each decision as if there were no past attached. Make each decision based on your highest and best use – your greatest contribution. Evaluate each decision based on how it will impact your ability to get what you want, not on what you’ve spent to get where you are.
© Paul Lemberg. All rights reserved
PO Box 676173, Rancho Santa Fe, CA 92067
Telephone 858.951.3055 | Fax 205.397.5471 |
-
-
You are currently browsing the archives for the Web 3.0 category.
